The Prickly pear, native from South America, arrived to the Mediterranean shores on the Spanish ships of Cristoforo Colombo, here became a common plant known for its very peculiar, colourful comestible fruits.

The plant is invasive, doesn’t need nurturing or major resources of energy to sustain, its structure has innate water reserves and propagates by cutting. When dry, it can be exfoliated and a wooden fibre with a peculiar pattern can be extracted.

The research, named ‘Nuovomondo’ (‘New World’) is focused on understanding the fibre’s physical and mechanical properties, aiming to consider it as a new sustainable material for product design. The fibre has a unique natural pattern, its properties open to the design of a totally new craft able to produce items with an original aesthetics. The objects produced with this fibre are completely organic, free of synthetic components like glue or varnish.  
The design research is still ongoing.

The ‘Italian Ministry of Foreign affairs and International cooperation’ coherently with the objectives of the DL (Decree-Law) “Cura Italia” and for the strategy of integrated promotion “Vivere all’Italiana” aiming to the international relaunching of the Italian productions promotes the 3CODESIGN. 3 R: Reduce Recycle Reuse travelling exhibition.

The exhibition will be touring abroad through the diplomatic-consular net and the Italian institutes of Culture from 2021 to 2023, with the aim to share the state of the Art of the Italian design and its environmentally friendly and sustainable vision. “Nuovomondo” has been chosen to be part of this initiative.

_ Blue prototype. First prototype. Coloured fibres.


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Ministero degli affari esteri e della cooperazione internazionale Praga: in mostra l’ecodesign italiano

Istituto Italiano di Cultura Praga EcoDesign: 3R Ridurre, Riciclare, Riutilizzare
Istituto Italiano di Cultura Praga IIC PRAGA - Mostra EcoDesign: 3R Ridurre, Riciclare, Riutilizzare (Italian Design Day 2021) (YouTube video)

Ambasciata d’Italia Praga Mostra di EcoDesign: 3R Ridurre, Riciclare, Riutilizzare