Martina Taranto


Stories shape our everyday life. The way stories are told can influence the life of entire communities. Politics, History, Mathematics are made out of stories. Money, religions, nations, war and peace are the results of well shaped, accepted stories. Omero is an analogue 360 projector able to physically show the elements, moments and characters relevant in the making of a story. As an abacus teaches you how to count, Omero is a tool to help you learn the power of narration.

Omero, the great storyteller of the Odyssey was blind; the ancients believed that blindness had a sacred connotation, and helped the storyteller to better focus and give substance to the story.

This object, as its human version, allows people to focus on the stories. The atmosphere created in the room by the projections on the walls points the focus on the narration and not on the narrator. A 360° view of the story helps to feel surrounded and immerse in it. The narrator is not the one to look at, but the one to listen. While the narration goes, social barriers, personal defences or cultural prejudices gradually crumble, the story is the embodiment of the narrator’s socio-cultural identity, that experience becomes a vessel that allows the listeners to create a human connection with the person that is speaking.

This project wants to demonstrate how powerful the experience of a story can be in the economy of human relationships.

All components are grouped in a single monolithic object. The design is essential, transparent, it’s appearance is fragile like the magic equilibrium of the imaginative atmosphere generated through the projections.

The design revolves around the psychological principle of the ‘imaginative transposition’:

One’s ability to project the emotional and psychological self in the events of a story and the experiences of its characters. This practice is used in psychoanalysis as an exercise to indirectly metabolise a trauma: the patient resolves his issues through facing the heroes’ challenges.

Similarly, the proposed objects, use a visual language to speed up the process of emotional and psychological growth.